Beiersdorf has a new consumer awareness and fund-raising initiative, and is partnering with Big Brothers Big Sisters to raise $100,000. Consumers can purchase Nivea, Nivea Men Eucerin or Aquaphor products via an app, and for every $10 spent from now through March on these products, Beiersdorf will donate $1 to Big Brothers Big Sisters’ mentoring program.

Beiersdorf’s retail partners will also feature in-store “Skincare that really cares” displays during the month of February, in an effort to further help spread the word about mentoring.

“Beiersdorf prides itself on being a skincare company that truly cares,” said Bill Graham, president, Beiersdorf North America. “Everyone who meets and mentors the students from Big Brothers Big Sisters experiences a true sense of fulfillment. We are thrilled to continue our work with such an impactful organization to help raise funds and awareness for their local and national mentoring efforts.”